Fizziology Bestows Social Media Buzz Awards For Summer Movies
pubdate:10/12/2013 05:16 EDT! commentPeriod:14! commentEndDate:10/26/13 5:16 EDT! currentDate:10/11/13 8:0 EDT! allowComments:true! displayComments:true! South Korean, Mongolian movies win awards for emerging talents as Busan film festival closes By Associated Press, SEOUL, South Korea Movies from South Korea and Mongolia have won $30,000 New Currents Awards for emerging filmmakers at Asias largest film festival. Busan International Film Festival organizers said Saturday that the festivals biggest prizes went to Pascha by South Korean director Ahn Seonkyoung and Remote Control by Mongolias Sakhya Byamba. Its the first time a Mongolian movie entered and won the competition in the festivals 18 years. Looking for things to do? Select one or more criteria to search Kid-friendly Get ideas The awards, given to first- or second-time Asian directors, show the festivals efforts to discover and support the regions new talents. The organizers said Pascha, an unusual love story between a 40-year-old woman and a 19-year-old man, won the jurys heart with its highly original expression.
Longest sustained buzz: Warner Bros. ‘ low-budget horror film “The Conjuring” produced more than 2.3 million social media mentions in the week after its theatrical release, and maintained a volume of more than 1.5 million comments for three weeks after its debut. “‘The Conjuring’ kept going,” Handley said. “There was a lot of word of mouth. People continued to talk about it, and see it a second or third time.” Biggest comeback: Paramount Pictures’ “World War Z” was plagued with negative pre-chatter from people who had read the book and feared a poor adaptation and industry insiders focused on production problems. Once the film opened in theaters, positive audience reaction changed the tenor of the online conversation. “It was purely an organic thing,” Handley said. “It was a reaction to actually watching the movie.” ON LOCATION: Where the cameras roll Most positive buzz: Universal Pictures’ “Despicable Me 2” received the most favorable comments in its opening week, with 92% of posts praising the animated film. “This is, by far, the standout when it comes to sustained positive buzz, pre- and post-release,” Handley said. Most fanboy buzz: Warner Bros.’ “Pacific Rim” captured the hearts of male enthusiasts, who talked animatedly about director Guillermo del Toro films, mulled specific details about the set, props and technology used in the production and generally geeked out about the science fiction film. Eleven percent of the conversation in the week before and after release came from these fanboys. Most kids-at-heart desire to see: Disney/Pixar Animation Studios’ “Monsters University” was the most successful family film when it came to connecting with parents. Some 19% of the social media discussion in the week leading up to release came from adults who proclaimed they wanted to see the movie because they were still “kids at heart.” “That’s important to getting parents to want to take their kids to a movie,” Handley said.